SimMark workshop is a strategic marketing simulation durable consumer technology products

Objective

Provide participants with comprehensive experience of direct business through the full cycle of interpretation of consumer preferences, product development, marketing, distribution

Who is

A people who have responsibilities in some stage of the marketing process, or who wish to gain a comprehensive understanding of the business process. A student or Graduate Degree Marketing

Program

  • It is marketing a durable consumer product: el Wid.
  • Companies are free to develop their strategies and decisions shaped manterializarlas.
  • They are used for the diagnosis of various instruments of Market Research
  • Decisions are not limited to the 4 Ps, or to “manage” the existing. The design strategies are introduced products, ventures into new businesses.
  • Apply marketing techniques and current distribution channels, including concepts such as Help Desk, Customer Relationship Management, e-commerce, etc.
  • It prioritizes the integrative approach of students, leading them to the formulation of a global diagnosis, the adoption of a strategy, and its implementation as a set of actions plausible, coherent and coordinated

Teaching Materials

Comes complete training materials for use before, during and after the workshop.
Include:

  • A document type “electronic book” that contains the case description, instructions, glossary and answers to frequently asked questions.
  • A video and audio file that anticipates the first hour of class
  • The images of the pages that are presented in class
  • The simulation program version for personal use of students

Computer Support

The workshop revolves around a practical exercise simulation, modeled in a computer system.
Instructor and participants interact via their PCs, operating in real-time network.
You can use either a pre-equipped computer room, or directly on the laptops of the instructor and students.
No special requirements SW, or necessary “administrative rights”

Methodology

SimMark is an integrating activity: it comes to running the business management of a company, giving priority to the adoption and implementation of a coherent strategy, rather than (as is common in other games company) emphasizing one area to the detriment of the other

SimMark business is a game, not a mere “computer game”. Software tools are used not for vain latest technological brilliance but for maximum realism and effectiveness in learning, to face challenges in obtaining a high degree of similarity with reality

Extensión

The seminar typically develops during two full days

Download

For students

Full Download, program and marketing documentation SimMark simulator

  • Unzip an entire folder on your computer and run. “Exe” (no need to install anything else)
  • The program will ask for a password, the default is AAAA for the team “A”, and similarly for the other teams
  • In case of doubt or difficulty, please contact us so we can offer him the necessary support

If you only want to access the previous reading material, see or lower case documentation SimMark

For Instructors

If you are an instructor, go to the download page for version partner programs (license required with password)